Sunday, November 1, 2015

Halloween And Career Low Opening Weekends For Sandra Bullock And Bradley Cooper Send The Box Office Spiraling Out Of Control

Bradley Cooper upon seeing the box office results for Burnt
October 2015 has come to a close, and while the month was the second biggest October of all-time (only behind October 2014), I'm sure all of the movie studios would have loved to end the month on a far better note than this.. On top of the heap was The Martian, its fourth weekend at the top of the box office with a strong $11.4 million, a minuscule 28% dip from last weekend. This Ridley Scott movie got a solid boost this frame since it played IMAX 3D for the first time this weekend and has now grossed an incredible $182.8 million domestically after about a month.

This ones now guaranteed to become the seventh film in 2015 to gross over $200 million domestically, a tremendous accomplishment for the feature. A sense of deja vu seems to have set in at the box office, as the films that came in at second and third last week held onto those exact same spots this time around. Goosebumps came in at second place, grabbing an additional $10.2 million for a 17 day domestic cume of $57.1 million. In third was Bridge of Spies, which experienced another strong dip (29%) for a $8 million gross and a 17 days domestic haul of $45.2 million. In fourth place was another family movie holdover, Hotel Transylvania 2, which brought in another $5.8 million for a terrific domestic cume of $156 million, which is $8 million ahead of the entire final domestic gross of the first movie.

Rounding out the top five was Burnt, grossing an anemic $5 million, only slightly above the Bradley Coopers worst opening weekend for a film where he's the leading man, the $4.7 million opening of The Words. It's also the fourth worst opening weekend of all-time for a film opening in over 3000 theaters. Considering the large amount of dramas in the marketplace, it's no shocker that a film like Burnt, that had minimal buzz and terrible reviews, struggled at the box office. It's pretty damn likely this one will vanish from theaters rather quickly and end its domestic run with only a little more than $10 million.

The Last Witch Hunter came in at sixth place with a 56% drop for a second weekend haul of $4.75 million and a current domestic gross of $18.6 million. In seventh place, Paranormal Activity: The Ghost dimension had a slightly better second weekend drop than past Paranormal Activity films, but that was the best one could say for the feature, which only gathered $3.3 million (a 59% drop from last weekend) this time around for a 10 day total $13.4 million.

Sandra Bullock experienced the worst opening weekend of her entire career with her newest film, Our Brand Is Crisis, which opened to a pitiful $3.4 million, the 43rd worst opening weekend for a film opening in over 2000 theaters. Like Burnt, this David Gordon Green effort suffered from the excess of dramas in the marketplace as well as a poor reviews.

Rounding out the top ten was Steve Jobs in tenth place, which suffered a surprisingly hefty plummet in its second weekend, losing 64% in its second frame for a $2.5 million weekend and a current domestic total of only $14 million. For comparisons sake, this means Steve Jobs had a worst second weekend decline than notable 2015 box offices bombs like Pan, Captive and The Transporter Refueled. I personally loved the movie, but it's fairly obvious that the general public is rejecting this one. It now looks like Steve Jobs will struggle to hit $20 million domestically, which is just a real shame.

Last weeks big box office duds, Rock The Kasbah and Jem And The Holograms, continued to fall downward this week, experiencing massive second weekend drops. Both films lost 79% in their second frames, which just barely puts both features in the top ten biggest second weekend drops of all-time.  Rock The Kasbah grossed only $353,000 this weekend for a tiny $2.4 million total, and it looks like the film will usurp The Fluffy Movie to become the lowest grossing feature released by Open Road Films in its four year long existence. Meanwhile, Jem only mustered $290,000 this go-around and are just under $2 million domestically right now.

Truth, surprisingly, went into wide release this weekend, and actually got a pretty substantial theater count to boot, in over 1,120 to boot (for comparisons sake, that's more than twice the amount of locations 2014 Best Picture nominee Whiplash, which is distributed by Sony Pictures Classics, just like Truth, got in its widest theater count). The minimal fanfare afforded to the expansion into wide release resulted in only $900,000 this weekend and an $804 per theater average. The only other new wide release this weekend was Scout's Guide To The Zombie Apocalypse, which lumbered to only $1.7 million at 1,509 locations.

Meanwhile, in the land of arthouse fare, Room continued to expand to middling results, with the Brie Larson feature now playing in at 49 theaters only garnering $269,000 this weekend for a $5,500 per theater average. This one is supposed to go into wide release this coming weekend, and it'll be interesting to see if it can reverse its fortunes when it plays at more locations. Suffragette in its second weekend only scored $155,000 in 23 theaters for a $6,739, a similarly OK, not great result.

With only $62 million accumulated from the top 12, I'm sure all the movie studios are eagerly awaiting 007 to come around next weekend a bring some much needed juice to the marketplace.

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